* ACADEMIC QUALIFICATIONS

－ BA in Business Administration (Dongguk University, Seoul, Korea), 1988.

－ MA in Marketing (Keimyung University, Daegu, Korea), 1991.
Thesis: A Study on the Rationalization Strategy of the Local Advertising Agencies in Daegu.

－ Ph. D in Comparative Management (Nankai University, Tianjin, P. R. China), 1998.
Dissertation: An Elementary Exploration of Stakeholders & Interest Groups vs. Marcom Manager: A Study on Integrated Marketing Communications Strategy

* PROFESSIONAL MEMBERSHIPS

－ Korean Marketing Association, ROK (Member)

－ Tianjin Management Association, P. R. China (Member)

* BACKGROUND

－ 1981~1988: Bachelor of Business Administration at Dongguk University, Kyeongju, Korea.

－ 1983~1985: Military Service at Central Planning Department of Army College, Jinhae, Korea.

－ 1987~1988: Managing Director, Department of Business Planning at Boy's Club Korea Ltd., Daegu, Korea.

－ 1988~1989: Managing Director, Department of Business Planning at Paris Blande Bakery Co, Kumi, Korea.

－ 1989~1991: Account Executive at Daekyun Advertising Planning Ltd., Daegu, Korea.

－ 1989~1991: Master of Business Administration at Business School of Keimyung University, Daegu, Korea.(Major: Marketing and Advertising)

－ 1991~1993: Learning Japanese Language at Nagoya Trident School of Language, Nagoya, Japan.

－ 1993: Received 1st Grade of TOJAP(The highest grade)

－ 1992~1993: Marketing Director, Rosehip Oil Japan Ltd., Nagoya, Japan.

－ 1993~1994: Learning Chinese language at Chinese Center for Foreigners, Nankai University, Tianjin, China.

－ 1995: Received 8th grade of HSK

－ 1994~1998: Doctor of Business Administration at International Business School of Nankai University, Tianjin, China.(Major: Comparative Management and Integrated Marketing Communications: IMC)

－ 1998~2000: Lecturer of The Institute of Modern Management, Nankai University, Tianjin, China.

－ 1998~Present: Associate Professor of The Institute of Modern Management, Nankai University, Tianjin, China.

* PUBLICATION AND CONFERENCE PAPERS

I. Refereed Journals and Publications

[1] Shin, Kwang-Yong, Zhao-liang Qiu, Bing-fu Chen, "About Computer-aided Logistic Support(CALS) Strategy," Policy-Making Reference, Vol.50, No.2, 1997, pp.26-28.

[2] Shin, Kwang-Yong, "A Study on Integrated Marketing Communications," International Business Review, Vol.7 No.3, 1998, pp.58-62.

[3] Jin, Ming-lu and Kwang-Yong Shin, "Another Analysis Enterprises Interest Group," Modern Finance and Economics, Vol.103, No.8, 1998, pp.2-9.

[4] Li, Wei-an and Kwang-Yong Shin, "Corporate Survival Strategy in the age of Asian Financial Crisis," Nankai Business Review, Vol.1, No.1, 1998, pp.9-15.

[5] Shin, Kwang-Yong, "Focus on Integrated Marketing Communications," CEO & CIO, Vol.22, No.2, 1999, pp. 40-43.

[6] Shin, Kwang-Yong, "The 9S's Model of Integrated Marketing Communications," CEO & CIO, Vol.22, No.2, 1999, pp. 44-45.

[7] Shin, Kwang-Yong, "Knowledge Information Network in the age of Knowledge Management," Nankai Business Review, Vol.2, No.1, 1999, pp.35-40.

[8] Shin, Kwang-Yong, "Quick Response Management and Corporate Survival Strategy," Nankai Business Review, Vol.2, No.5, 1999, pp.26-31.

[9] Shin, Kwang-Yong, "Showing Enterprise's Prospect - Studying on the Strategy of Enterprise Existence(Part I)," Chemical Industry Management, No.12, 1999, pp.28-30.

[10] Shin, Kwang-Yong, "Showing Enterprise's Prospect - Studying on the Strategy of Enterprise Existence(Part II)," Chemical Industry Management, No.1, 2000, pp.37-39.

[11] Shin, Kwang-Yong, "Showing Enterprise's Prospect - Studying on the Strategy of Enterprise Existence(Part III)," Chemical Industry Management, No.2, 2000, pp.34-36.

[12] Shin, Kwang-Yong, "Showing Enterprise's Prospect - Studying on the Strategy of Enterprise Existence(Part IV)," Chemical Industry Management, No.12, 2000, pp.31-33.

[13] Shin, Kwang-Yong, "An Exploratory Study on Outsourcing Strategy," Journal of Tianjin University of Commerce, Vol.21, No.1, 2001, pp.23-26.

[14] Shin, Kwang-Yong, "Research of the Strategic Framework for Obtaining Outside Resources," Policy-Making Reference, Vol.14, No.1, 2001, pp.2-8.

[15] Shin, Kwang-Yong, "An Expletory Study on Corporate Vision," in Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.1-23.

[16] Shin, Kwang-Yong, "IMC Strategy Executive--Marcom Manager," in Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.24-51.

[17] Shin, Kwang-Yong, "The Consolidation of Integrated Marketing Communications Strategy and Marketing Information Technology," in Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.52-72.

[18] Shin, Kwang-Yong, "An Enclosure Study on Nonprofit Organization Management," in Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.73-97.

[19] Shin, Kwang-Yong, "An Expletory Study on Quick Response Management and Electronic Commerce," in Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.98-125.

[20] Shin, Kwang-Yong, Jun-Rong Tan, "An Expletory Study on Global Knowledge Information Network in the Age of Knowledge Management," in Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.175-196.

[21] Shin, Kwang-Yong, Fei Li and Li-song Feng, "A Study of Virtual Derive Corporation Model," in Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.197-218.

[22] Shin, Kwang-Yong, Seong-Up Lee, "Decision-Making Framework of Outsourcing Strategy and Electronics Manufacturing Services," in Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.219-234.

[23] Shin, Kwang-Yong, Fei Li and Seong-Up Lee,"A Study of Core Competence in Virtual Derive Corporation," Nankai Business Review, Vol.4, No.3, 2001, pp.4-10.

II. Refereed Conference Papers

[1] Shin, Kwang-Yong and Feng-Yi Yao, JinJiang Su, "The Operation and Development of China's BOT," Proceedings of the 3rd Conference and Implementation of Chinese Channel's Civil Construction In Taipei, National Taipei University of Technology, July 23-24, 1998, pp.461-472.

[2] Li, Wei-an and Kwang-Yong Shin, "Asian Financial Crisis and Enterprises' Survival Strategy," Proceedings of the IFSAM Management Conference'99 In Beijing, July 18-21, 1999.

[3] Shin, Kwang-Yong and Fei Li, "How the Service Industry Capitalizes on IMC," Proceedings of The 5th NIBES General Meeting and International Conference on Research in Economy and Management Studies of the 21st Century, Dalian University of Technology, Liaoning People's Publishing, 2000, pp.123-129.

[4] Li, Fei and Kwang-Yong Shin, "Analysis on the Abuses of the Manufacturing Industry's Technological Development System in China," Proceedings of The 5th NIBES General Meeting and International Conference on Research in Economy and Management Studies of the 21st Century, Dalian University of Technology, Liaoning People's Publishing, 2000, pp.85-91.

III. Refereed Journals and Publications

[1] Shin, Kwang-Yong, "Corporate Survival and CEO," Plaza, Tianjin Korean Chamber of Commerce, Vol.23, September 1999, pp.24-25.

[2] Shin, Kwang-Yong, "The Five Preparation of 21st Century Manager," Plaza, Tianjin Korean Chamber of Commerce, Vol.24, October 1999, pp.24-25.

[3] Shin, Kwang-Yong, "The Vision of Future Firms," Plaza, Tianjin Korean Chamber of Commerce, Vol.25, November 1999, pp.26-27.

[4] Shin, Kwang-Yong, "Corporate Culture Reform against the 21st Century," Plaza, Tianjin Korean Chamber of Commerce, Vol.26, December 1999, pp.30-31.

[5] Shin, Kwang-Yong, "Management Reform and Entrepreneurship," Plaza, Tianjin Korean Chamber of Commerce, Vol.27, January 2000, pp.28-29.

[6] Shin, Kwang-Yong,"21st Century Corporate Survival Strategy - Outsourcing," Plaza, Tianjin Korean Chamber of Commerce, Vol.28, February 2000, pp.20-21.

[7] Shin, Kwang-Yong, "21st Century Corporate Survival Strategy - Electronic Commerce," Plaza, Tianjin Korean Chamber of Commerce, Vol.29, March 2000, pp.38-39.

[8] Shin, Kwang-Yong, "21st Century Corporate Survival Strategy - Benchmarking," Plaza, Tianjin Korean Chamber of Commerce, Vol.30, April 2000, pp.34-35.

[9] Shin, Kwang-Yong, "21st Century Corporate Survival Strategy - Revenue Oriented Management," Plaza, Tianjin Korean Chamber of Commerce, Vol.31, May 2000, pp.34-36.

[10] Shin, Kwang-Yong, "Corporate Technology Competitiveness," Plaza, Tianjin Korean Chamber of Commerce, Vol.32, June 2000, pp.38-39.

[11] Shin, Kwang-Yong, "The Constitution of Performance Oriented Organization," Plaza, Tianjin Korean Chamber of Commerce, Vol.33, July 2000, pp.38-39.

[12] Shin, Kwang-Yong, "Win-to-Win: The Symbiotic Marketing Strategy," Plaza, Tianjin Korean Chamber of Commerce, Vol.34, August 2000, pp.36-37.

[13] Shin, Kwang-Yong, "The Effective Using of Information Technology and Corporate Value," Plaza, Tianjin Korean Chamber of Commerce, Vol.35 September 2000, pp.38-39.

[14] Shin, Kwang-Yong, "The New Corporate Competence: Corporate Culture," Plaza, Tianjin Korean Chamber of Commerce, Vol.36, October 2000, pp.36-37.

[15] Shin, Kwang-Yong, "Learning Organization and Construction of Human Resource Development System," Plaza, Tianjin Korean Chamber of Commerce, Vol.37, November 2000, pp.40-41.

[16] Shin, Kwang-Yong, "The New Marketing Solution: Customer Relationship Management," Plaza, Tianjin Korean Chamber of Commerce, Vol.38, December 2000, pp.58-59.

[17] Shin, Kwang-Yong, "The New Millennium's Management: Knowledge Based Management," Plaza, Tianjin Korean Chamber of Commerce, Vol.39, January 2001, pp.30-31.

[18] Shin, Kwang-Yong, "Strategic Flexibility and Corporate Strategy," Plaza, Tianjin Korean Chamber of Commerce, Vol.40, February 2001, pp.32-33.

[19] Shin, Kwang-Yong, "Stakeholders & Interest Groups Oriented Trust Management," Plaza, Tianjin Korean Chamber of Commerce, Vol.41, March 2001, pp.36-37.

[20] Shin, Kwang-Yong, "Environment Related Management," Plaza, Tianjin Korean Chamber of Commerce, Vol.42, April 2001, pp.40-41.

[21] Shin, Kwang-Yong, "Electronic Manufacturing Service System," Plaza, Tianjin Korean Chamber of Commerce, Vol.43, May 2001, pp.38-39.

[22] Shin, Kwang-Yong, "Corporate Information Resource Management," Plaza, Tianjin Korean Chamber of Commerce, Vol.44, June 2001, pp.40-41.

[23] Shin, Kwang-Yong, "Corporate Management and Paradigm," Plaza, Tianjin Korean Chamber of Commerce, Vol.45, July 2001, pp.40-41.

[24] Shin, Kwang-Yong, "Empowerment: Management tool for Upgrade Organizational Potential Power," Plaza, Tianjin Korean Chamber of Commerce, Vol.46, August 2001, pp.38-39.

IV. Working Paper

[1] Park, Myung-Ho and Kwang Yong, Shin, "Marketing Strategies for the Information and Communication Technology Companies," IMM Working Paper, Vol.1, 2001-02, Tianjin, Nankai University, School of International Business Institute of Modern Management, June 30, 2001.

V. Books

[1] Shin, Kwang-Yong, How to Write Your Research Paper, Nankai University, School of International Business, September 1998.

[2] Shin, Kwang-Yong, The Cases of Management Methodology, Nankai University, School of International Business, Tianjin, China, March 1999.

[3] Shin, Kwang-Yong, The Tutorial of Management Research: 1999~2000, Nankai University, School of International Business, Tianjin, China, April 2000.

[4] Shin, Kwang-Yong, The Tutorial of Management Research: 2000~2001, Nankai University, School of International Business, Tianjin, China, March 2001.

[5] Shin, Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001.

[6] Shin, Kwang-Yong, Integrated Marketing Communications Strategy Management, The China Material Publishing, Beijing, China, June 2001.

* Research Projects for Government and Enterprises Since 1998

[1] "Motivation Mechanism for the Top and Middle class Managers," Sponsored by Leader Real Estate Co. Ltd., Tianjin, March 1998 to Dec.1998. (Project Researcher and Motivation Mechanism Designer)

[2] "A Research on Motivation Mechanisms of Tianjin City," Sponsored by Tianjin City, Jan.1999 to Dec.2001. (Project Researcher and Motivation Mechanism Designer)

[3] "Research on Corporate Governance Structure: Ways of Financing, Capital Structure and Governance," Sponsored by Educational Ministry's Social Science Fund, Oct.1998 to Oct.2001. (Project Researcher)

[4] "Balancing Mechanisms of Managers' Behavior in Modern Enterprise System," Sponsored by Excellent Teachers' Fund of Ministry of Education in China, May 1997 to Jun.1999. (Project Researcher)

[5] "Research on The Support Structure, Strategic Structure and Behavioral Structure of Corporation's International Competition," Sponsored by Educational Ministry's Social Science Fund, Oct.1997 to Dec.2001. (Core Project Researcher)

[6] "Analysis of Technology Innovation Enterprise (Product)'s Competence," Sponsored by China Education Ministry Research Fund, Apr. 1997 to Dec.2001. (Core Project Researcher)

[7] "Analysis of Huanya Group's Corporate System," Sponsored by Huanya Group Co. Ltd., Tianjin, June 1998 to Dec.1998.(Project Researcher and Corporate System Designer)

[8] "Research on The Reform of Emphases University's Management Specialist Cultivation and Administrative Level Model," Sponsored by Educational Ministry's Social Science Fund, July.2000 to June.2002. (Core Project Researcher)

[9] "The Establishment Planning of Nankai University Business Incubator," Sponsored by Nankai Share Group, July.2000 to June.2001. (Project Team Leader)

[10] "The Research on Nonprofit Organization Management," Sponsored by Nankai University School of International Business, July.2000 to June.2001. (Associate Project Team Leader)

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